336 - The Perils of Building Your Membership on Rented Land

Is your membership built on rented land? Are you relying on third parties with little control of your own content or community?

While there’s something to be said for third parties and all-in-one platforms, you need to be wary. Those platforms could go down, or maybe they could be hacked, and then what?

If you can’t access your membership assets, that’s bad news for your business. In this episode, you’ll hear all about the perils of building a membership on rented land.

Tune in to hear why control and having alternative options in the bag are so important and what you can do to protect yourself from a Facebook 2021-style outage.

Essential Learning Points:

What the Facebook outage taught us about the dangers of relying on third parties

Why control is the most important thing you need

Why you need to protect your business assets

The pros and cons of building on rented land