Welcome back, listeners! In our long-awaited 2026 debut, Jeremy and Marc return to discuss how fake ideas—empty taglines, celebrity-dependent campaigns, and superficial marketing tactics—undermine true creativity and brand strategy. They share personal stories from agency life, critique examples, and explain why ideas must ladder to the brand, not just a catchy line or influencer.

They also explore how celebrities can boost recall yet overshadow the brand, and tease an upcoming video episode featuring a legendary guest.