Nick Loper is my guest today. Nick is the owner and CEO of Side Hustle Nation. He’s on today to share proven strategies for using your book as a lead generator rather than a revenue source. 

Nick's philosophy is simple: most authors will find greater value using their book as a business card and authority builder. He demonstrates this at local vendor fairs where his stack of books carries more weight than his podcast's 30 million downloads. 

Nick views Amazon as a top-five search engine and if you can show up through strategic titles and keywords, your book becomes a powerful point of discovery at the top of your funnel. The key is integrating compelling calls-to-action throughout your content. For those just starting, Nick suggests creating quick-start checklists, 30-day implementation guides, or curated lists of tools and resources, bonus points if you can repurpose content.

The game-changer in Nick's strategy is his permafree book approach, which has driven over 150,000 free downloads since 2019. While he can't track exact conversions, he's confident these 150,000 readers have become podcast listeners, Facebook group members, and email subscribers.

Nick's permafree strategy is fundamentally a search play on Amazon. When potential readers search Amazon and find competing books alongside Nick's free option, they naturally choose the low-friction entry point, capturing them before competitors do. His approach evolved significantly over the years, with his biggest growth coming when he started offering text summaries of podcast episodes as lead magnets. This simple shift took his email list from 1,000 subscribers to 12,000 within a year, creating a content marketing arm for the business he wanted to build.

Ready to write your authority-building book? Schedule a discovery call and take the next step to moving one step closer to writing and publishing your book!

Until next time, keep writing, dreaming, and creating—your book is waiting to be born!

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