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The Personal Brand Business Roadmap – Fastlane Founders with Bob Gentle
Bob Gentle talks with Jason Barnard about the personal brand business roadmap.
Bob Gentle, is a coach, consultant, speaker, and a top-rated podcaster. With nearly twenty years of experience in digital marketing, he spent most of his time running his own agency - Amplifyme.
Bob shares his proven Personal Brand Business Roadmap for combining magnetic leadership presence with effective sales strategies that actually convert and emphasizes the importance of understanding one's unique strengths and how these can be leveraged to create a robust leadership brand. He also outlines the five crucial sections for building a personal and leadership brand.
Get ready to transform your personal brand into a powerful leadership brand and discover how to evolve from being "one of many" to becoming "the one among many" through strategic brand positioning and authority building. Stop waiting for success to fall into your lap and learn how to harvest the opportunities you've been cultivating.
What you’ll learn from Bob Gentle
00:00 Bob Gentle and Jason Barnard
00:26 What Aspect Did Bob Gentle Help Jason Barnard and Kalicube With?
01:54 Why is Bob Gentle Coaching Jason Barnard Despite Their Theoretical Competition in a Similar Area?
02:17 Why Does Bob Gentle Describe His Role as Similar to a "Ringmaster" for People Who Want to Build Their Personal Brand Online?
05:58 How Many Stages Does the Personal Brand Business Roadmap Have?
06:09 Stage 1: Personal Brand Foundations
07: 20 What Should Come First, Choosing Your Specialty or Building Fame?
09:16 Why is it Important to Know What the “Center” of Your Target Audience Looks Like?
11:18 Stage 2: Authority and Network
13:08 Why Does Jason Barnard Believe Appearing Great on Google and ChatGPT Will Attract People?
16:14 Stage 3: Discoverability
23:45 Stage 4: Products and Services
24:42 Stage 5: Selling and Scale
This episode was recorded live on video November 12th 2024
https://youtube.com/live/JBbliyzSseQ
Links to pieces of content relevant to this topic:amplifyme.agency/podcasthttps://youtu.be/DMULau_vbRYhttps://youtu.be/aXxrNPD77eQBob Gentle
Transcript from The Personal Brand Business Roadmap - Fastlane Founders with Bob Gentle
[00:00:00] Jason Barnard: Fastlane Founders and Legacy with Jason Barnard
Hi, and welcome to Fastlane and Founders and Legacy with me, Jason Barnard and Bob Gentle. A quick hello, and we're good to go. Welcome to the show, Bob Gentle.
[00:00:20] Bob Gentle: I am not a singer. There's no chance in hell you will get me to sing. But thank you very much for having me.
[00:00:24] Jason Barnard: It's a pleasure. It's one of the things I do quite well along with running my company, Kalicube, and you have been helping me with that in terms of my personal brand and how my personal brand can help to drive business for my company. I find that super interesting. I find you super smart, and I'm really happy to have you here to talk about the Personal Brand Business Roadmap of Bob Gentle, version three.
[00:00:49] Bob Gentle: Well, thank you very much. First of all, I don't think it's ever happened to me that a client has had me on their podcast and said, this is Bob. I'm working with Bob because I make, I make a point of not telling people who I'm working for because it's a little bit like when Oz pulls back the curtain and you can see what's happening behind things. So it's a real treat to be able to actually do this with you today, and I think it's a testament to your confidence and the success in your business that you're willing to do that. So I really do appreciate it, and it will make it a lot of fun.
[00:01:24] Jason Barnard: Yeah. And you just made me think of that. We pulled back the curtain and people said, but it's the same person.
[00:01:31] Bob Gentle: Yes. You're just the younger, much more handsome version.
[00:01:34] Jason Barnard: Thank you very much. You're so charming. But in fact, there are multiple reasons why I think it's really interesting. Number one is Kalicube is here to help our clients boost, amplify, control their personal brand online, and that's what you do. So we're theoretically competitors, and yet you're coaching me. Now, why do you think that is?
[00:01:54] Bob Gentle: Well, I think where I come from is... and you mentioned The Personal Brand Business Roadmap. If people want to build their personal brand online, if they want to be more visible, if they want to be more successful in business, that's a very diverse range of skills and talents that you need to bring to bear. And my role, I guess, is a little bit like the ringmaster that I help people understand where they're strong, where they're weak, and within that, there are some unique skill sets that are particularly valuable. So whenever I'm working with a client and they need to go really deep into a rebrand, for example. I'm not going to be the rebrand guy, but I'm going to be the person that helps them identify, that's the priority right now. Similarly, if somebody knows that they're just not showing up in search or in AI the way that they deserve, then they need to speak to Jason Barnard, because I'm not the guy who's going to take them deep on that. I'll help them identify it and prioritize it, but I'm not going to be executing on it most of the time. I execute at a very superficial level across lots of different things. But sometimes people need to go deep and just get that nail hammered in properly. And that's where people like you come in.
[00:03:12] Jason Barnard: Right. Well, we really specialize in search and AI and I was looking at your five steps and we basically cover the first three, which is the foundations being understood, authority and network being credible and discoverability being deliverable is how we talk about it. Understandability, deliverability, credibility, and that's where we stop. But what we do is take whatever you've got and make sure the machines understand it. What you do is help me build it and prioritize what I need to do and then add the other two steps, which are products and services and actually selling something.
[00:03:47] Bob Gentle: I think for the listener or the viewer, whichever you are, it would probably make sense if you had this in front of you at the moment, if you wanted to. You can go and get it. It's completely free, amplifyme.agency/roadmap. It will ask you for an email address. I'm sorry, but you can go and get it for free. And it will help put this conversation in some context. But what's interesting is with that first level with the website and how you actually show up online, you show up online with significant authority. And I think one of the questions we had together early on is who do you want to look important to, who do you want to look valuable to and what do you want to look valuable for?
Because it's as you've identified, Jason, and the Kalicube Process, it's quite easy for you to really dominate search results, both with generative AI search, but also things like Google Knowledge Panels. But what's actually the signal that you're sending once you've achieved that dominant position? What are the emotional triggers that you're pulling? What's the value that you want to transact on? Because everybody's very different. And I think what you were aware of is you were pivoting from being very valuable for one thing to one group of people, to wanting to be super valuable for one specific thing for one specific kind of person. And that requires you to be able to articulate it and communicate it and then codify that in the kind of work that you do.
[00:05:22] Jason Barnard: Yeah.
And you're really good at articulating kind of what I've been saying. I tend to geek in and over explain. And you've been providing me with great focus, prioritization of what I'm actually doing and how I'm saying it to the people that I'm trying to communicate with. And what I can then do is take all of that that you've given me, publish it online, and then the Kalicube Process, which is what we do for ourselves as much as we do for our clients, is actually communicate that to the machines. But what I've done, while you were talking, I was listening, I do promise. But I also got this out, which is your roadmap. So for the people watching on YouTube, you can see the Personal Brand Business Roadmap, which has about 26 steps I think divided into five sections.
So Bob, walk us through it, starting with number one.
[00:06:12] Bob Gentle: Well, I'm not going to go through it node by node because that takes about an hour, an hour and a half to do in my sales pitch. But in simple terms, The Personal Brand Foundations layer one, this is understanding what is our zone of genius. Because if we can do the thing that we enjoy the most and the thing that we find flow state in the most, then everything from that point onward is going to be easy. And one of the things that if you're a service provider, lots of my clients are service-based businesses. Probably the easiest to understand in that context. Then if you're accustomed to doing business in a local community, you're never going to be able to spend that much time in your true zone of genius because you have to be quite general. And I think this is what you'll have experienced at the beginning of your search marketing business is you had to do anything for anybody. But the more high profile you become, the more you can really focus in on that thing that really makes you shine.
So understanding what that is...
[00:07:20] Jason Barnard: Yeah, no, no, I'm sorry. So putting the focus of my super genius niche to one side. If I can become famous, then I can choose the one specific thing I want to do. So I need to be famous first or do I need to choose a specific thing first?
[00:07:38] Bob Gentle: I think it's a gradual process,
View all episodes
By Jason Barnard Entrepreneur and CEO of Kalicube
4.8
2222 ratings
Bob Gentle talks with Jason Barnard about the personal brand business roadmap.
Bob Gentle, is a coach, consultant, speaker, and a top-rated podcaster. With nearly twenty years of experience in digital marketing, he spent most of his time running his own agency - Amplifyme.
Bob shares his proven Personal Brand Business Roadmap for combining magnetic leadership presence with effective sales strategies that actually convert and emphasizes the importance of understanding one's unique strengths and how these can be leveraged to create a robust leadership brand. He also outlines the five crucial sections for building a personal and leadership brand.
Get ready to transform your personal brand into a powerful leadership brand and discover how to evolve from being "one of many" to becoming "the one among many" through strategic brand positioning and authority building. Stop waiting for success to fall into your lap and learn how to harvest the opportunities you've been cultivating.
What you’ll learn from Bob Gentle
00:00 Bob Gentle and Jason Barnard
00:26 What Aspect Did Bob Gentle Help Jason Barnard and Kalicube With?
01:54 Why is Bob Gentle Coaching Jason Barnard Despite Their Theoretical Competition in a Similar Area?
02:17 Why Does Bob Gentle Describe His Role as Similar to a "Ringmaster" for People Who Want to Build Their Personal Brand Online?
05:58 How Many Stages Does the Personal Brand Business Roadmap Have?
06:09 Stage 1: Personal Brand Foundations
07: 20 What Should Come First, Choosing Your Specialty or Building Fame?
09:16 Why is it Important to Know What the “Center” of Your Target Audience Looks Like?
11:18 Stage 2: Authority and Network
13:08 Why Does Jason Barnard Believe Appearing Great on Google and ChatGPT Will Attract People?
16:14 Stage 3: Discoverability
23:45 Stage 4: Products and Services
24:42 Stage 5: Selling and Scale
This episode was recorded live on video November 12th 2024
https://youtube.com/live/JBbliyzSseQ
Links to pieces of content relevant to this topic:amplifyme.agency/podcasthttps://youtu.be/DMULau_vbRYhttps://youtu.be/aXxrNPD77eQBob Gentle
Transcript from The Personal Brand Business Roadmap - Fastlane Founders with Bob Gentle
[00:00:00] Jason Barnard: Fastlane Founders and Legacy with Jason Barnard
Hi, and welcome to Fastlane and Founders and Legacy with me, Jason Barnard and Bob Gentle. A quick hello, and we're good to go. Welcome to the show, Bob Gentle.
[00:00:20] Bob Gentle: I am not a singer. There's no chance in hell you will get me to sing. But thank you very much for having me.
[00:00:24] Jason Barnard: It's a pleasure. It's one of the things I do quite well along with running my company, Kalicube, and you have been helping me with that in terms of my personal brand and how my personal brand can help to drive business for my company. I find that super interesting. I find you super smart, and I'm really happy to have you here to talk about the Personal Brand Business Roadmap of Bob Gentle, version three.
[00:00:49] Bob Gentle: Well, thank you very much. First of all, I don't think it's ever happened to me that a client has had me on their podcast and said, this is Bob. I'm working with Bob because I make, I make a point of not telling people who I'm working for because it's a little bit like when Oz pulls back the curtain and you can see what's happening behind things. So it's a real treat to be able to actually do this with you today, and I think it's a testament to your confidence and the success in your business that you're willing to do that. So I really do appreciate it, and it will make it a lot of fun.
[00:01:24] Jason Barnard: Yeah. And you just made me think of that. We pulled back the curtain and people said, but it's the same person.
[00:01:31] Bob Gentle: Yes. You're just the younger, much more handsome version.
[00:01:34] Jason Barnard: Thank you very much. You're so charming. But in fact, there are multiple reasons why I think it's really interesting. Number one is Kalicube is here to help our clients boost, amplify, control their personal brand online, and that's what you do. So we're theoretically competitors, and yet you're coaching me. Now, why do you think that is?
[00:01:54] Bob Gentle: Well, I think where I come from is... and you mentioned The Personal Brand Business Roadmap. If people want to build their personal brand online, if they want to be more visible, if they want to be more successful in business, that's a very diverse range of skills and talents that you need to bring to bear. And my role, I guess, is a little bit like the ringmaster that I help people understand where they're strong, where they're weak, and within that, there are some unique skill sets that are particularly valuable. So whenever I'm working with a client and they need to go really deep into a rebrand, for example. I'm not going to be the rebrand guy, but I'm going to be the person that helps them identify, that's the priority right now. Similarly, if somebody knows that they're just not showing up in search or in AI the way that they deserve, then they need to speak to Jason Barnard, because I'm not the guy who's going to take them deep on that. I'll help them identify it and prioritize it, but I'm not going to be executing on it most of the time. I execute at a very superficial level across lots of different things. But sometimes people need to go deep and just get that nail hammered in properly. And that's where people like you come in.
[00:03:12] Jason Barnard: Right. Well, we really specialize in search and AI and I was looking at your five steps and we basically cover the first three, which is the foundations being understood, authority and network being credible and discoverability being deliverable is how we talk about it. Understandability, deliverability, credibility, and that's where we stop. But what we do is take whatever you've got and make sure the machines understand it. What you do is help me build it and prioritize what I need to do and then add the other two steps, which are products and services and actually selling something.
[00:03:47] Bob Gentle: I think for the listener or the viewer, whichever you are, it would probably make sense if you had this in front of you at the moment, if you wanted to. You can go and get it. It's completely free, amplifyme.agency/roadmap. It will ask you for an email address. I'm sorry, but you can go and get it for free. And it will help put this conversation in some context. But what's interesting is with that first level with the website and how you actually show up online, you show up online with significant authority. And I think one of the questions we had together early on is who do you want to look important to, who do you want to look valuable to and what do you want to look valuable for?
Because it's as you've identified, Jason, and the Kalicube Process, it's quite easy for you to really dominate search results, both with generative AI search, but also things like Google Knowledge Panels. But what's actually the signal that you're sending once you've achieved that dominant position? What are the emotional triggers that you're pulling? What's the value that you want to transact on? Because everybody's very different. And I think what you were aware of is you were pivoting from being very valuable for one thing to one group of people, to wanting to be super valuable for one specific thing for one specific kind of person. And that requires you to be able to articulate it and communicate it and then codify that in the kind of work that you do.
[00:05:22] Jason Barnard: Yeah.
And you're really good at articulating kind of what I've been saying. I tend to geek in and over explain. And you've been providing me with great focus, prioritization of what I'm actually doing and how I'm saying it to the people that I'm trying to communicate with. And what I can then do is take all of that that you've given me, publish it online, and then the Kalicube Process, which is what we do for ourselves as much as we do for our clients, is actually communicate that to the machines. But what I've done, while you were talking, I was listening, I do promise. But I also got this out, which is your roadmap. So for the people watching on YouTube, you can see the Personal Brand Business Roadmap, which has about 26 steps I think divided into five sections.
So Bob, walk us through it, starting with number one.
[00:06:12] Bob Gentle: Well, I'm not going to go through it node by node because that takes about an hour, an hour and a half to do in my sales pitch. But in simple terms, The Personal Brand Foundations layer one, this is understanding what is our zone of genius. Because if we can do the thing that we enjoy the most and the thing that we find flow state in the most, then everything from that point onward is going to be easy. And one of the things that if you're a service provider, lots of my clients are service-based businesses. Probably the easiest to understand in that context. Then if you're accustomed to doing business in a local community, you're never going to be able to spend that much time in your true zone of genius because you have to be quite general. And I think this is what you'll have experienced at the beginning of your search marketing business is you had to do anything for anybody. But the more high profile you become, the more you can really focus in on that thing that really makes you shine.
So understanding what that is...
[00:07:20] Jason Barnard: Yeah, no, no, I'm sorry. So putting the focus of my super genius niche to one side. If I can become famous, then I can choose the one specific thing I want to do. So I need to be famous first or do I need to choose a specific thing first?
[00:07:38] Bob Gentle: I think it's a gradual process,