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The personalisation revolution
Technological advances have made it easier for businesses to offer us more personalised goods and services, from customised cars to clothes that fit better and pioneering cell and gene therapies to target serious illnesses. How far can this personalisation revolution go?
GUESTS
Darrin Disley, Chief Executive of cell therapy company, Mogrify
Georgina Silvester, Chief Operating Officer (designate), Handelsbanken UK
Karl Howkins, Managing Director, Citroen UK
Kate Ancketill, Chief Executive of GDR Creative Intelligence
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By BBC Radio 4Technological advances have made it easier for businesses to offer us more personalised goods and services, from customised cars to clothes that fit better and pioneering cell and gene therapies to target serious illnesses. How far can this personalisation revolution go?
GUESTS
Darrin Disley, Chief Executive of cell therapy company, Mogrify
Georgina Silvester, Chief Operating Officer (designate), Handelsbanken UK
Karl Howkins, Managing Director, Citroen UK
Kate Ancketill, Chief Executive of GDR Creative Intelligence