Is there a persuasion formula, a simple way to think about it so we can be better at it? Yes. There are three predictable things you'll need to address in order to persuade an audience: goals, perspectives, and truths. When we change someone's mind, we're changing one of those three things. It's not easy, however, to change what someone wants or what someone believes.

Find the Red Thread at TamsenWebster.com.

Resources

• The Counterintuitive Secret to Creating Change – EP045
• The Irresistible Idea Formula – EP069