Polarity, Lady Gada uses it beautifully!

 

You don't want neutrals in your business, NO you want lovers. Ys you will get haters too but they are better than the fence sitters!

Should you price ending in a 9 or a 7?

 

How do you price your product if you want to annihilate your competitors ?

 

How do you price them if you want to be exclusive? 

 

And how do you use psychology in pricing without resorting to using a 9 or a 7?!

The way to go from zero to authority in your industry is not with flashy photos or a shiny website. Yes they will cement your authority but they won't get you there.

Listen up to see what WILL work, and why.

JP’s biggest OMG moment

JP had been really fixated for about a year with a mindset that said, "I don't want a relationship, "I'm so like married to my career right now "and I don't wanna take the time for a relationship, "and it would just like take away from me," and then holy cow, life blindsided him with a beautiful woman. Nicely played life, nicely played.

 

Biggest FML moment

Being 18 and enrolled in university and just knowing "this isn't for me, there's no way I can make it through this because I don't want to"

 

Biggest WTF moment

Going from self-induced personality constipation to allowing his natural humour to show on video and...well, you've all seen the Ultra Spiritual videos, right?

HOW JP PERSUADES

 

You are lost in woods, you can only send one voice message to someone to come and save you. What do you say?

*dead pan* - "I need help, I don't know where I'm at, I'm in the woods, please help."

 

Someone that you respect, on a public forum tries to engage you in a heated religious or political debate. What do you do?

- "I hear your words, but I feel more your feelings, and I'd be curious, you have so much passion behind your words, I'm most curious, how do you feel right now?"

I recently discovered this and I am SO EXCITED. Are you ready?

You don’t have to create new content for all your launches.

God, am I the last one? Did you all know already?  

Here’s why, incase like me you didn’t know.

When you launch something and create hype and content and ads and amazing beautiful emails and sales pages...people will react in one of three ways:

 

1. They are so blown away that they will buy on the spot or after a little nudge
2. Eager and hungry, they love you but they cannot afford you right now.
3. Freebie hunters. They like you but they will never pay for anything (or they are competitors)

 

So, the first type is not your target audience for the next launch - they already bought. Obviously

 

The second type are already convinced - you only need to get them to act, you dont need new content.

 

The third category are the ones you would be creating new launch content for. This is utter madness! Why would we do this?

 

Then you have the absolute newcomers, who haven’t been exposed to your amazing content anyway.

 

So there you have it. This launch I have used about 80% of recycled launch content. You know why? No, not because I am a lazy wench. Because if it worked the first time, it will work again!

  Here’s some tips to recycle without your content looking like the same old same old:

• Change the subject lines and the opening and closing of emails
• Present the same topics but change the webinar names
• Change the hook on the sales page
• Change the images on the sales page

Done and dusted! Now there’s more time for chai and chocolate. I am a winner at life, I really am.