How is neuromarketing making its way into content writing? On the latest Writer Podcast, Byron chats with Roger Dooley, marketer, speaker, and author of The Persuasion Slide - A New Way to Market to Your Customer's Conscious Needs and Unconscious Mind: Use Pyschology and Behavior Research to Influence and Persaude. To learn more about Roger, visit http://www.rogerdooley.com/.