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Digital marketing, design thinking and growth hacking with Peter Thomson. Featuring interviews with the best entrepreneurs, investors, designers and innovators from the New Zealand, London and New Yor... more
FAQs about The Peter J Thomson Podcast:How many episodes does The Peter J Thomson Podcast have?The podcast currently has 12 episodes available.
July 11, 2025Laravel for non-developersModern AI tools allow non-technical business people to create new software workflows, automations and even entire applications. The Laravel framework is ideally suited for these tools....more27minPlay
April 08, 2025Building a Venture Capital PlatformA story from the early days of building the Icehouse Ventures investor portal....more11minPlay
June 11, 2020Mistakes people make when starting a website projectI've seen too many website projects fail because of an unclear scope, architecture problems, over-engineering or a lack of testing....more14minPlay
July 02, 2019The Uncertainty Principle In MarketingThe uncertainty principle in quantum physics helps explain why it's so hard to track everything in marketing all at once. There are some interesting lessons from physics that can inform how we approach marketing personalisation and optimisation....more13minPlay
June 25, 2019What is a strategist?Quotes on what a strategist is and what makes for good strategy....more19minPlay
June 11, 2019Value Proposition CanvasA look at the value proposition canvas template. Original article here: https://www.peterjthomson.com/2013/11/value-proposition-canvas/...more19minPlay
October 12, 2018Ad Agencies vs Management ConsultantsAd Agencies vs Management Consultants by Peter Thomson...more22minPlay
November 07, 2016Marketing vs DesignThe difference between marketing and design isn’t obvious. They’re obviously different professional disciplines, but the real difference is in the mindsets that they bring to approaching a problem....more13minPlay
October 24, 2016How Value Your Intellectual PropertyHow to value the intellectual property generated by a design project by comparing your product to similar products....more10minPlay
October 20, 2016Accounting for InnovationUsing accounting and economics to explain the importance of investing in design and innovation. Episode 3 explores two articles from 2009 that are still important today for their look into the business case for design....more9minPlay
FAQs about The Peter J Thomson Podcast:How many episodes does The Peter J Thomson Podcast have?The podcast currently has 12 episodes available.