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This week's marketing case study comes just in time for Master's week. We revisit Dill's days working with O'Doul's NA beer - long before NA beer was a "thing". Tune in to hear how the perfect serve idea was born and glean lessons on culture, quality control, and the idea that there are no new ideas.
By Intrepid Spirits Huddle5
22 ratings
This week's marketing case study comes just in time for Master's week. We revisit Dill's days working with O'Doul's NA beer - long before NA beer was a "thing". Tune in to hear how the perfect serve idea was born and glean lessons on culture, quality control, and the idea that there are no new ideas.