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This Show's TL;DR

• Dan explains what Puravida is all about 
• We talk about why the team is called customer success and not support or service 
• We discuss why CS is the glue-team 
• Dan gives the framework for how growing brands should think about customer success
• We talk about the help desk being the backbone of the CS team 
• Dan shares tools they use to collect the right customer feedback
• We go over a tool that Puravida uses to automate those WISMO conversations
• Dan explains the value of seamless returns experiences
• We talk about why Dan doubled the return window length 
• We discuss what channels customers are looking to engage with Puravida on 
• Dan shares how they handle answering customer inquiries on Instagram
• We discuss where the best CS reps for ecommerce come from 
• Dan shares his go-to questions for interviewing
• CS is an investment, not a cost