Get the benefit of 20 years of experience in mobile development to understand the real factors that should play into your choices about which platform to build your startup’s mobile app on.

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You have limited runway, wrong decisions could be very costly. So you are going to make a business decision, not one based on whether someone’s very techie cousin says Android is “the best”. Or whether all your friends use iPhone.

Or then there’s that really promising sounding cross-platform system. Surely with Android and iPhone it’s best to just “sell it to the world”, right?

I wish I had a $100 for every keen entrepreneur who thought that they would “go global” on all platforms and wound up with their business being consigned to the dustbin of history.

In this talk I will dig into the history of the two platforms and show how deep those cross platform differences go. I’ll take you to Silicon Valley, and that time I talked to the founder of Android, Andy Rubin himself. I’ll talk about the the other cell phones, the ones that have been the poor cousins to iPhone and Android - and what we can learn about them.

I’m going to talk about the power of niche - something I will cover a lot in future Totally A Thing episodes - and how platforms can play a huge part in it. And finally I will talk about going to the stores, and some object lessons from my time making my own apps - both cross-platform and single platform plays.

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Thanks for listening, and please, there will be more unmissable talks and actionable information coming from TotallyAThing. So your next step is to click this button and I will see you on Saturday for more on How to Build an App.

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