In this episode, Elena shares the exact strategy she’s used for over a decade to book out her photography calendar months in advance. Inspired by her own experience with her kids’ summer camp selling out in minutes, she breaks down how you can implement the same urgency and structure in your business. By leveraging email marketing, client loyalty, and scarcity, you can create a reliable stream of bookings that sustain your business year-round—without burning out or chasing leads all year.

This episode is packed with actionable advice to help you stop waiting for clients and start filling your calendar with intention.

What You’ll Learn in This Episode:

• Why scarcity and exclusivity drive bookings
• How to use your email list as your most powerful marketing tool
• Why proactive booking beats reactive scrambling every time
• How to turn past clients into repeat, year-after-year customers
• A proven strategy to fill your calendar during Black Friday

Links & Resources:

• Black Friday Booking Class – Under $30
• Free Email List Building Guide

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