The PIMS Influence

Carlos Timiraos can plan a strategic day and still wake up to a 3 a.m. Amazon alert warning that the whole business will be delisted unless he fixes something.

With Mike and David, he gets into why being an entrepreneur is a seven-day-a-week job he wouldn't change, and why you have to keep working on the next big thing through the daily fires.

Connect with Carlos: https://www.linkedin.com/in/carlostimiraos/

Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/

On a turbulent December flight home, Andrew Yeager told himself that if United was playing Rhapsody in Blue when he walked off the plane, he needed a plan B. It was. A friend he ran into on a later flight brought him into the beauty industry.

He tells Mike how audio architecture turned a no from Ann Taylor into a client, what custom cosmetics taught him about memory, and why a personal endorsement still beats any email.

Connect with Andrew: https://www.linkedin.com/in/andrewyeager1/

Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/

Nicole Moodie spent twelve years building the operations behind a growing beauty brand. The weekly meeting she started went from forty-five minutes of battles to twenty of solving problems together.

She tells Mike how she got sales and operations working from one version of the truth, what she looks for in a hire that a resume will never show, and why she plans three years out rather than ten.

Connect with Nicole: https://www.linkedin.com/in/nicole-moodie-55b003165/

Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/

Getting into retail is one problem. Staying there is a different one. Brian Evangelista runs commercial strategy at Neuro, the smart gum brand that went from TikTok Shop to Walmart, Costco, CVS, and 7-Eleven.

He tells Mike what actually changes when an online native brand hits a national shelf, why he thinks you have to act like an owner to build a category, and the sell story that keeps Neuro out of a share fight.

Connect with Brian: https://www.linkedin.com/in/brian-evangelista-7508624/

Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/

Emily Perez started an Instagram page for Latinas in beauty. It is now a nonprofit with a board, a Pepperdine accelerator, and corporate partners.

She went looking for an organization like that in 2020 and could not find one, so she built it, for four years, alongside a full-time corporate job. Emily tells Mike how she decides whether it is working, the regulatory call indie brands defer and pay for later, and the line she draws between a manager and a leader.

Connect with Emily: https://www.linkedin.com/in/emilyperez1/

Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/

Yarden Horwitz built a platform that predicts which beauty trends will last. She is still the first to say the data cannot make the call for you.

The co-founder of Spate sits down with Mike and co-host Ayla Anaya to get into how a rising star differs from a sustained riser, why consumers say one thing and buy another, and why she still calls Google search so telling. Plus the one metric she would track every morning if she could only pick one.

Connect with Yarden: https://www.linkedin.com/in/yarden-horwitz/

Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/

Ask the client what they prefer. After 26 years on both sides of the marketing table, that is Katie Rosholt's first move with a new client.

She joins Mike to get into the modern media mix, what AI summaries mean for how brands get found, and why she now promises clients less upfront so she can deliver more. All while building SOCIETY's first US office, now kicking off its third year.

Connect with Katie: https://www.linkedin.com/in/katierosholt/

Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/

Carmine Montalto named Facial Fuel with a big black notebook in Madison Square Park. The concept came first. The name came last.

He joins Mike for a candid conversation about how beauty products actually get named, the words Kiehl's refused to use, the all-pink shelfie that made him build Skincarma, and why ChatGPT is now his best friend. He also has thoughts about your eye cream.

Connect with Carmine: https://www.linkedin.com/in/carminemontalto/

Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/

Octavia Morgan's own body rejected the fragrances she loved, so she learned to build cleaner ones. She joins Mike and co-host Alfonsina Messina for a candid conversation about going from farmers' markets to Ulta Beauty, the scent she almost scrapped three months from launch, and why she thinks the industry got gender wrong. Plus the question her partner asks that keeps her from running herself into the ground.

Connect with Octavia: https://www.linkedin.com/in/octavia-morgan-a090ab219/

Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/

Our generation of parents is way too involved, and Michelle Freedberg says it from the therapist's chair. Twenty-plus years after her first job at PIMS, she joins Mike for a candid conversation about parenting kids who need you less, what happens when the carpooling slows down, and why learning to run a podcast at 50 was its own reward.

Connect with Michelle: https://www.linkedin.com/in/michelle-freedberg-4626704/

Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/