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Episode Summary: In this episode, Jason Pack, a retired FBI special agent and public information officer, shares insights from his extensive career in law enforcement and crisis communication. He discusses lessons learned from major incidents like the Boston Marathon bombing, the importance of trust and relationships in crisis communication, and how technology and social media are transforming the field.
Jason's BIO: Jason Pack is a retired FBI Supervisory Special Agent, former television reporter, and frequent law enforcement and crisis communications analyst for Fox News, CNN, NewsNation, and the BBC. With more than 30 years of experience in public safety, media relations, and emergency response, he has built a unique career spanning journalism, emergency management, law enforcement, and crisis communications. Pack began his career as a firefighter and EMT in East Tennessee before working as a television news reporter and anchor. He later served with the Federal Emergency Management Agency (FEMA), where he deployed to major disasters nationwide, including the Space Shuttle Columbia disaster and the September 11 terrorist attacks. As a FEMA Public Information Officer, he was deployed to Ground Zero in New York City, an experience that inspired him to join the FBI. Following 9/11, Pack served for 20 years as an FBI Special Agent and Supervisory Special Agent. During his career, he led communications efforts and supported some of the nation’s most significant crises, including the Boston Marathon bombing, the Pulse Nightclub attack, the Chattanooga military recruiting center shootings, the Nashville Christmas Day bombing, major cyber incidents, child abduction investigations, hostage situations, hurricanes, tornadoes, and wildfires. He also served as an FBI crisis negotiator, Acting Legal Attaché, leader of the FBI National Child Abduction Rapid Deployment Team, and instructor at the FBI Academy and the FBI National Academy. Today, Pack serves as Communications Director for the Tennessee Department of Safety and Homeland Security, overseeing strategic communications for six statewide public safety agencies. He is also CEO of Media Rep Global Strategies, a crisis communications and strategic consulting firm. Pack is the author of the recently published book, The Crisis Code, which shares lessons in leadership, communication, and decision-making drawn from some of the most challenging crises of his career.
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