We've all seen them and perhaps, as we've watched them we've thought, "Hey, I could do that job better!" Really? You think so?

Tom Mitten, a long-time PIO of the Elsmere Vol. Fire Co. in DE, joins us to talk about this very demanding job. (Did he say, "demanding?) Definitely!

Learn about the very important intricacies and the "tightrope" that the Public Information Officer for any First Responder organization, must be able to meet and balance.

I chose Tom not only for his wealth of experience on this topic, but because he is also a very close friend and one of the business partners in Dalmatian Productions, Inc. And even that is another story to tell!