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The Pioneers of a Fashion Brand in the Wild World of Masks with Carlos Gil & Reggie Williams of Outlaw Masks
In this latest episode, I interview Carlos Gil and Reggie Williams from Outlaw Masks. In the middle of this global pandemic and the nationwide lockdown these two entrepreneurs launched their innovative fashion brand.
Carlos brings his expertise as a marketer and best selling author while his brother-in-law Reggie, once drafted by the Minnesota Twins, brings the salesmanship and hustle— and together they bring a positive and genuine vibe that’s all about hard work and giving back.
Together they share how they hacked the NBA bubble to generate a grassroots influencer marketing program with NBA players wearing their masks in support of Black Lives Matter.
The cofounders talk about the importance of building a strong and recognizable brand, how they leveraged audio branding to create viral videos on TikTok and what all of this success has meant for their family.
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By Michael Toner
4.9
1010 ratings
In this latest episode, I interview Carlos Gil and Reggie Williams from Outlaw Masks. In the middle of this global pandemic and the nationwide lockdown these two entrepreneurs launched their innovative fashion brand.
Carlos brings his expertise as a marketer and best selling author while his brother-in-law Reggie, once drafted by the Minnesota Twins, brings the salesmanship and hustle— and together they bring a positive and genuine vibe that’s all about hard work and giving back.
Together they share how they hacked the NBA bubble to generate a grassroots influencer marketing program with NBA players wearing their masks in support of Black Lives Matter.
The cofounders talk about the importance of building a strong and recognizable brand, how they leveraged audio branding to create viral videos on TikTok and what all of this success has meant for their family.