The cool thing about Piper Creative is that it’s made up of people. Each of us on the team bring perspectives and ideas to projects that the other wouldn’t have thought of and we can all learn from.

Dan Lampmann has been a part of the Piper Team since August 2019. He spent 6 months as a Creative Apprentice and 6 months on the Piper Video Team. He has been the producer and video editor behind this podcast and Going Deep with Aaron Watson. He’s also worked on other pieces of client and in-house content.

In this episode, Dan discusses his year at Piper and reflects on what he has learned.

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Talent Stacking. It’s when you combine normal skills and become extraordinary. 

The Piper Video Team is a perfect example of this ideology. Each of us, HP, AT, and Dan, bring an edge to our videos. It's when we combine our talents that magic sparks and over the last few months we have been experimenting with animation. 

In this episode, HP discusses how we went about developing animation as a skill set, how we are applying it to client work, and how we think about the concept of Talent Stacking. 

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At Piper, we've conducted more than 400 interviews with CEOs, founders, and executive leaders around the country.

In reflecting on these conversations, we're especially excited to continue following the work of a few local CEOs that are making waves. All five CEOs share these qualities: distinct vision, innovative product or service, and inspiring work ethic.

In this episode, Aaron describes what makes each CEO special and what to expect from them in the future.

Full Interviews:

Rachel Reid: Going Deep with Aaron Watson Episode 363

Bill Sarris: Going Deep with Aaron Watson Episode 415

Jake Loosararian: Going Deep with Aaron Watson Episode 412

Kristy Knichel: Going Deep with Aaron Watson Episode 396

Ryan Green: Going Deep with Aaron Watson Episode 291

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Did you know that Youtube is the 2nd most used search engine in the world? Certainly since the pandemic started, more and more folks are flocking to Youtube for content. We’re all looking to be entertained, informed, and, sometimes, enthralled by the dynamic videos content creators are putting out. Luckily, the Piper Team has been publishing quality content for years and it all culminated in Piper’s best month on Youtube this June. 

In this episode, Aaron discusses how the Piper Rundown formula is leading to new subscribers and viewers, how iterating quickly and learning fast led to SEO dominance, and how developing this with a team of talented, focused creatives is only going to lead to more success.

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Piper Creative is proud to bleed black and gold. But what are the benefits and challenges of starting a company in Pittsburgh?

In this episode, Aaron and Hannah discuss why they started the company in Pittsburgh. Aaron outlines the implications of operating a business in a small city, and Hannah envisions the future of Piper.

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Piper has several exercises that allow the team to relax, be creative, and get to know each other. 

In this podcast, Aaron talks about these exercises and explains how two distinct factors grant him and Hannah the insight necessary to assign meaningful tasks that reflect the interests and passions of their creators.

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Four weeks ago, while many around the country were being laid off due to COVID-19, Piper onboarded its four Summer 2020 Creative Apprentices. 

In this episode, Aaron discusses how Piper began hiring Creative Apprentices, how it has changed over the years, and how they have adapted to COVID-19. He also discusses the benefits and challenges of having interns, and things to consider when hiring interns.

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The Piper Creative TikTok account has 12.2K+ followers and 128.1K+ likes and continues to grow every day. 

In this episode, Aaron and Hannah discuss Piper’s TikTok presence (00:10), the future of businesses creating TikToks (01:33), and their strategies on producing content for this app compared to other social media outlets (02:39).

FOLLOW US ON TIKTOK  @pipercreative

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Earlier this month, Aaron sat down with the guys over at Movetic for episode 6 of their podcast, Stay Moving Series. Movetic is a San Diego-based branding agency and their podcast is focused on how to think differently in a landscape of constant uncertainty in the markets, aka right now. 

In this episode, Aaron discusses the lessons Piper has learned from Barstool Sports. He covers how they have impacted Piper from our content strategy, to how to turn in-house content into sales, and how equity can be a gamechanger for growth.

This is a small part of a much larger conversation. You can listen to the full episode on Youtube and Apple Podcasts. 

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It’s been almost 2 years since we started Piper Creative. 

We’re convinced that 1 year and 11 months of that was actually just from March to now. However time works, we can report that the State of our Union is Strong.

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