Holly Wright, Email Marketing Manager at Phoenix Direct, joins
the Marketing Cloudcast. If you’re in digital marketing, you
know measurement and data reign supreme. In this episode, Holly
takes us through the pitfalls of email marketing metrics, showing
us which metrics to avoid and which to measure consistently. She
also explains how to run a true A/B test, best practices for
growing email subscribers, and why email absolutely shouldn’t live
in a silo.

Holly Wright, Email Marketing Manager at Phoenix Direct, joins the Marketing Cloudcast. If you’re in digital marketing, you know measurement and data reign supreme. In this episode, Holly takes us through the pitfalls of email marketing metrics, showing us which metrics to avoid and which to measure consistently. She also explains how to run a true A/B test, best practices for growing email subscribers, and why email absolutely shouldn’t live in a silo.

Holly Wright, Email Marketing Manager at Phoenix Direct, joins
the Marketing Cloudcast.&nbsp;If you’re in digital marketing, you
know measurement and data reign supreme. In this episode, Holly
takes us through the pitfalls of email marketing metrics, showing
us which metrics to avoid and which to measure consistently. She
also explains how to run a true A/B test, best practices for
growing email subscribers, and why email absolutely shouldn’t live
in a silo.

The Pitfalls of Email Marketing Metrics

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.

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The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer. See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.

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The Pitfalls of Email Marketing Metrics

The Pitfalls of Email Marketing Metrics