The Pitstop Podcast

The Pitstop Podcast

By OEM InteractiveLeisureAutomotive
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The Pitstop Podcast episodes

  • EP. 37 - Talking Shop with James Holloway

    We sit down with James Holloway, Wholesale Sales Manager for Swickard Automotive Group, to discuss a variety of topics ranging from how to streamline and accelerate your eCommerce sales to creating best practices during difficult times.

    50 min
  • Ep. 36 - Accelerating Powersports eCommerce Sales w/ Powersports Support

    We sit down with Jason Nichols, head of business development at Powersports Support. In this episode we talk about the Powersports Support (PSS) platform and how it can help your business sell more powersports vehicles, parts and accessories online.

    CONNECT

    Website: https://www.oeminteractive.com 

    Twitter: https://twitter.com/oeminteractive 

    Facebook: https://www.facebook.com/oeminteractive 

    Instagram: https://www.instagram.com/oeminteractive 

    LinkedIn: https://www.linkedin.com/company/oeminteractive

    43 min
  • Ep. 35 - Improving Automotive eCommerce Conversion Rate Optimization with Kurt Elster

    We sit down with Kurt Elster, one of the most highly regarded independent consultants in his industry. Kurt Elster is a Senior eCommerce Consultant who helps Shopify merchants like Jay Leno’s Garage uncover hidden profits in their websites through his eCommerce agency Ethercycle. With over one million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast.

    In this episode, we go into detail on how to improve your eCommerce auto parts store's conversation rate to generate more part and accessory sales. Kurt also provides some color on why Shopify could be a good auto parts eCommerce solution for parts departments and auto part resellers alike.

    SOME QUESTIONS WE ASK  

    • How did you get into the eCommerce industry? (2:07) 
    • Why do recommend Shopify for automotive eCommerce? (9:17) 
    • What's been the biggest change in the automotive industry since you started working? (14:30) 
    • How do online merchants avoid “the race to the bottom” on price? (16:55) 
    • Increasing online part sales with content marketing. (20:30) 
    • How should automotive brands prepare for the rise of social commerce? (26:09) 
    • Having multiple points of communication. (32:02) 
    • Improving your online customer service strategy (34:39) 
    • Increasing conversion rate optimization and retention. (37:20) 
    • How has CRO evolved over the years now that eCommerce is largely mobile first? (38:21) 
    • One piece of advice you’d give any Fixed Operations Director, Parts Manager or anyone else selling parts online? (43:50) 
    • What’s the average conversion rate for the top 500 internet retailers (46:03)

      • CONNECT

      • Website: https://www.oeminteractive.com
      • Twitter: https://twitter.com/oeminteractive
      • Facebook: https://www.facebook.com/oeminteractive
      • Instagram: https://www.instagram.com/oeminteractive
      • LinkedIn: https://www.linkedin.com/company/oeminteractive
        • 50 min
      • Ep. 31 - Auto Parts Online Marketing FAQ

        If you enjoyed this episode and want to learn more about OEM Interactive and how we can help your business sell more auto parts and accessories online, book more service appointments and/or increase body shop sales—get in touch! ► Email: [email protected] | Call: 1-888-939-4634  | http://www.oeminteractive.com

        19 min

      About The Pitstop Podcast

      From the publisher's feed

      The PitStop Podcast is dedicated to auto executives, insiders, and consumers looking to uncover the latest automotive trends, insights and actionable digital marketing strategies. Each episode, we…