If you go to Pittsburgh expecting Rust Belt malaise, you haven’t been paying attention. The city is on the rise, tech companies have set up shop, and native sons like renowned designer Joe Zeff are moving back after years away. In Zeff's absence, Pittsburgh has become a hub of innovation and a place where economic transformation is possible. He’s deliriously happy to be back. And he’s also proud—and willing—to be the city’s newest cheerleader, celebrating a place that is busy creating, as he says, “new heroes.”