The Entrepreneur's Ethic

The Pixar IPO: A Case Study of Steve Jobs


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This week’s podcast is a case study set in 1995 and 1996. Steve Jobs was at that time CEO of two businesses, neither of which was Apple. Rather, he was CEO of technology company NeXT and animation studio Pixar. He aimed to take Pixar public but faced substantial obstacles in doing so. The most prominent investment banks turned down the opportunity to help Jobs do an IPO, assessing it as too risky.


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The Entrepreneur's EthicBy Kevin Kimle