Ready to skyrocket your real estate business?
Allan Dib, an experienced investor and author, joins the show to provide insights into how to use marketing for business growth. He dives into the three essentials for rapid business growth: figuring out the target market, creating messages that resonate with them, and delivering a world-class experience. Learn how to effectively engage prospects, create value in their lives, leverage marketing techniques to build relationships, and maximize sales. Uncover strategies for understanding your target market and tailoring your message accordingly, creating systems such as CRM and email marketing, and treating social media as a paid media channel.
Tune in now for actionable advice from one of the best in the business!
[00:00 - 08:44] Opening Segment
Introducing Allan to the show
Allan shares his inspiring story of how he grew and sold his first business and moved on from there
[08:45 - 15:44] Discovering Your Ideal Target Market and Leveraging Marketing for High-Consideration Purchases
Narrow down who the target market is and tailor the message accordingly
Leverage marketing system to engage and nurture prospects over time
Create value in customer's life by providing relevant information
[15:45 - 21:02] What You Need to Know About Effective Marketing Strategies
Think of marketing as part of your product
Integrate marketing and sales teams to work together toward the same goal
Focus on a few critical moves done consistently to get strong in marketing
Avoid jumping on the latest social network or trend
[21:03 - 27:02] Unlocking the Power of Compounding Returns
Social media algorithms reward consistency and frequent posting
Email marketing is still effective and cannot be de-platformed or shadow-banned
Writing content that is genuinely helpful and useful will help with shareability
Press and PR may not drive many sales, but ads on Amazon, podcasts, and grassroots strategies are more effective
[27:03 - 30:31] Closing Segment
The best investment: residential real estate
The worst investment: Allan's early days of share trading
The most important lesson learned: the returns come from compound interest
Quotes:
"You're either growing or you're rotting; it's one or the other." - Allan Dib
"We win the marketing game by just doing the daily, weekly, monthly stuff. It's not any genius campaign or any kind of crazy concept or whatever. It's just really doing the basics." - Allan Dib
Connect with Allan!
Newsletter: www.successwise.com
Book: The 1-Page Marketing Plan
Invest passively in multiple commercial real estate assets such as apartments, self-storage, medical facilities, hotels, and more through https://www.passivewealthstrategy.com/crowdstreet/
Track your rental property's finances with Stessa. Go to www.escapingwallstreet.com.
Join our Passive Investor Club to access passive commercial real estate investment opportunities.
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