Welcome to The Plant Base's Veganuary Sessions podcast series, returning for January 2025 in celebration of the annual Veganuary movement.

Melissa Bradshaw, editor of The Plant Base, hosts this special themed series featuring conversations with special guests from across the plant-based food and beverage industry.

In our first episode of the year, Melissa speaks with Mark Cuddigan, CEO of British meat alternatives brand, This. They discuss what the plant-based food and beverage industry needs, where the opportunities are, and what's next for This as it starts the year with a brand refresh and exciting new project in the pipeline...