Welcome to The Plant Base's Veganuary Sessions podcast series in celebration of the annual Veganuary movement. Melissa Bradshaw, editor of The Plant Base, hosts this special themed series featuring conversations with special guests from across the plant-based food and beverage industry.

This time, we're joined by a panel of expert guests to discuss the state of the plant-based industry and some of the challenges currently faced by businesses in the sector.

In part one of this special two-part session, we discuss how the market is faring generally, what's behind some of the sweeping statements we're seeing in the headlines and on social media about the plant-based industry, and what brands should prioritise as the sector continues to evolve.

Meet the experts...

• Jasmijn de Boo, global CEO, ProVeg International

• Thomas Swiers, director and head of food and drink, Interpath Advisory

• Joe Hill, co-founder, One Planet Pizza

• Alice Pilkington, global principal food and beverage analyst at Mintel