Brandfathers

The Playbook for Selling Bold Ideas to Boring Bosses


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This week the Fathers discuss how to get interesting marketing approved by big/old fashioned companies and bosses.


00:00 Introduction and Context

02:40 Understanding Influencer Marketing Approval

05:29 Measuring ROI in Influencer Marketing

08:32 Navigating Marketing Budgets and Approvals

11:20 Challenges in Social Media Marketing

14:18 Fringe Marketing Strategies

17:08 Structuring Communication for Buy-In


As always, thanks for watching. Let us know your feedback in the comments.


Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

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BrandfathersBy Brandfathers LLC