Gen Alpha is about to make Gen Z look old, and they already have direct influence over $28B in household spending. This week we break down what brands need to do now. 3 Must-Do Tactics:<ol><li>Build Playable IP</li><li>Market to the Household, Not Just the Kid.</li><li>Ship Privacy-By-Design.</li></ol> Next week: TikTok and sales funnels. Send your questions in the comments or via email!

Gen Alpha is about to make Gen Z look old, and they already have direct influence over $28B in household spending. This week we break down what brands need to do now. 3 Must-Do Tactics:Build Playable IPMarket to the Household, Not Just the Kid.Ship Privacy-By-Design. Next week: TikTok and sales funnels. Send your questions in the comments or via email!

Gen Alpha is about to make Gen Z look old, and they already have direct influence over $28B in household spending. This week we break down what brands need to do now. 3 Must-Do Tactics:<ol><li>Build Playable IP</li><li>Market to the Household, Not Just the Kid.</li><li>Ship Privacy-By-Design.</li></ol>&nbsp;Next week: TikTok and sales funnels. Send your questions in the comments or via email!

The Playbook Marketers Need Now For Gen Alpha — EP 245

Each week on New Gen Marketing, we give you tips and tricks to gain a foothold in this new generation of consumers and break down Gen Z, Gen Alpha, and Millennial marketing.

Hosted by Joshua Stanley, the founder of Lifestyled Marketing and an expert in helping brands build lifelong relationships with the most market-resistant generation of all time.

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Marketing

Each week on New Gen Marketing, we give you tips and tricks to gain a foothold in this new generation of consumers and break down Gen Z, Gen Alpha, and Millennial marketing. Hosted by Joshua Stanley, the founder of Lifestyled Marketing and an expert in helping brands build lifelong relationships with the most market-resistant generation of all time.

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The Playbook Marketers Need Now For Gen Alpha — EP 245

The Playbook Marketers Need Now For Gen Alpha — EP 245