The Scale Up Project

The Playbook That’s Scaling 8,000+ Builders Worldwide — Russ Stephens


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In today’s episode, Charlie sits down with Russ Stephens, the co-founder of the Association of Professional Builders, an Amazon best-selling author, and one of the world’s leading voices on how contractors scale. Through APB, he’s coached thousands of builders across five countries and produced the industry’s most definitive annual report. 

Russ shares the data-driven strategies APB has uncovered from working with thousands of contractors worldwide, including:

  • The exact percentage of revenue every builder should allocate to marketing

  • How to create a sales process that stops leads from slipping through the cracks

  • The shift from “builder” to “design & construct” that changes everything

  • Why specialization and niche positioning are the keys to higher margins

  • This conversation is a masterclass in marketing, brand, and operations for builders who want to scale. 

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    Russ’s links:

    LinkedIn

    Association of Professional Builders

    Professional Builders Secrets Book

    Professional Builders Secrets Podcast

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    Charlie’s links:

    LinkedIn

    Rainmaker Remodel 

    Rainmaker Remodel Instagram

    The Scale Up Project YouTube

    The Scale Up Project Instagram

    ...more
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    The Scale Up ProjectBy Charlie Bramble