In this week’s IMC Recap, we cover some of the biggest stories shaping sports, finance, and media. From McNeese State student manager Amir “Aura” Khan turning a viral moment into major NIL deals, to the College Sports Commission’s $80M NIL approvals — and the $40M correction that followed. We also break down the Stablecoin Genius Act and its potential to transform payments, before unpacking Paramount’s bold $1.1B-per-year move to secure UFC media rights and what it means for streaming, branding, and fan engagement.

This episode connects the dots between athlete branding, financial innovation, and media strategy — all through the lens of integrated marketing and communications.

In this episode of The Planning Podcast, we break down one of the most fascinating details from Shedeur Sanders’ rookie contract in the NFL—the Prime Equity clause that gives him a percentage of merchandise and NIL-related revenue.

This isn’t just about football—it’s about the power of negotiation, understanding your contract, and knowing your value. From Magic Johnson’s 25-year deal, to Michael Jordan’s Nike sneaker empire, to Patrick Mahomes’ equity-driven contract, history shows us that great contracts can literally change the game.

What you’ll learn in this video:

The unique “Prime Equity” clause in Shedeur Sanders’ contract

How NIL (Name, Image & Likeness) has shifted the way athletes approach business.

Historical examples of groundbreaking contracts in sports (NBA, NFL, endorsements)

Why negotiation isn’t greed—it’s alignment

How everyday professionals (not just athletes) can apply these lessons in their own careers

This conversation is for athletes, entrepreneurs, and anyone looking to better understand the importance of contracts, negotiation, and financial literacy.

Subscribe to The Planning Podcast for more insights on money, mindset, and strategies to win on and off the field.

#ShedeurSanders #NFLContracts #NIL #FinancialLiteracy #AthletesAndMoney #Negotiation #KnowYourValue

In this episode we unpack the controversial transition of Hall of Famer, Ed Reed, as the Head Coach for the Bethune Cookman football team. Joining us on the podcast is D.A. O'Neal, an All-American Track and Field athlete at Mississippi State University. You don't want to miss this episode. #planning #IMC #theplanningpodcast #money #edreed #coach #football

We sit down with Charles Woods III the Education Director of the Birmingham Civil Rights Institute. Fred L. Shuttlesworth is a Birmingham hero that played in my opinion a foundational role in Martin Luther King Jr.'s legacy and how he impacted the civil rights movement. #legacy #drking #money #wealth #history #birmingham #civilrights

We're extremely excited to launch the 3rd season of The Planning Podcast. In this episode we share what's to come considering the topics we've covered and the updates that has manifested thus far. At the end of the episode you will hear my thoughts on the most recent transition of Coach Prime Deion Sanders to Colorado University from Jackson State.

In this episode we have a discussion with Rae Johnson, CEO of Johnson Signature Homes, to discuss her unique journey in the Real Estate industry and what is happening in the great city of Atlanta, Georgia. This interview was sparked by an article we read that shared the details on how A.J. Steigman sold more houses in Atlanta last year than any other broker — despite the fact that he lives in Florida and has no full-time staff.  Rae, purchased her first home by the ripe age of 18, since then, she established a robust engineering career that ultimately propelled her into launching Johnson Signature Homes that was ultimately triggered by the pandemic. #planning #IMC #money #realestate

We connect with Meagan Landress, the first Certified Student Loan Professional (CSLP) in the state of Georgia to discuss the important updates shared by the Department of Education. If you have federal student loans this interview is for you. #pslf #studentloans #forgiveness

During this interview we sit down with Mayor Randall L. Woodfin to get a better understanding on how money works when pertains to city government. We learn more about the steps on what it took to become elected, the research done specifically around finances, how the City of Birmingham reacted during the pandemic, the economic impact of the World Games and much more. You don't want to miss this interview. There will definitely be a part two! #planning #IMC #money #birmingham #mayor #theplanningpodcast

We recently had an experience with a bank that we wanted to make sure we shared with you immediately. This is not to single out the bank but more so point out how this could impacts ones finances by them updating this policy that was not communicated publicly. If you use cash app, paypal, venmo, or a lyft/uber driver, this video is for you. If you don't use the bank mentioned please share with a friend to ensure this doesn't impact them. #planning #IMC #cashapp #paypal #venmo #lyft #uber #money

Jayson M. Thornton is a Certified Financial Planner who's brand and visibility skyrocketed over the last year. Pocket Watching w/ JT has been instrumental in debunking and clarifying financial concepts and recommendations that's received millions a views and impressions from other platforms spewing misinformation. During this interview we learn more about the journey of Jayson and gather his professional thoughts on a multitude of financial topics for households, business owners, professional athletes, etc. A ton of great tips in this interview. You don't want to miss it! #planning #IMC