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The root word of "ignorant" is "ignore".

I'm "ignorant" about a lot of things like calculus, electricity, plumbing, nuclear physics......But too many car buyers ignore the really important aspects of a car deal. They don't understand what the unscrupulous salesperson is actually up to when they switch the buyers focus to the monthly payment, and the innocent ends up getting ripped off.

The dictionary defines ignorant as: "lacking knowledge, information, or awareness of a particular thing."

The favorite prey (as in fresh meat) of a dishonest car salesperson and/or a dishonest dealer organization is the ignorant car buyer. Listen to this podcast....it is educational and it is insurance against the most common rip-off in the car industry.

Email Lennie at [email protected]