Hector Santiesteban steps into the guest seat in this special crossover episode, pulling back the curtain on what it really takes to build a profitable podcast. He breaks down why most business owners get it wrong, how to actually turn your show into a revenue-generating machine, and the one mistake that could cost you thousands. With years of experience helping entrepreneurs launch and scale their podcasts, Hector delivers insights on what works, what’s a waste of time, and why your podcast should be your biggest sales tool—not just another content chore. If you’re thinking about starting a show (or wondering why yours isn’t making money), this episode is a must-listen.

Chapters:

• 00:00:00 The Mic Drops—And So It Begins
• 00:00:41 Meet Hector—The Wizard Behind the Curtain
• 00:02:22 Sales Hustle, Sharp Turns & A Podcasting Plot Twist
• 00:05:42 How a Wild Idea Became a Full-Blown Empire
• 00:08:20 Why Playing for Fun Won’t Pay the Bills
• 00:11:31 The Podcasting Playbook No One Taught You
• 00:25:36 Robots Are Here—But Are They Any Good?
• 00:32:15 AI vs. Authenticity—Who Wins?
• 00:35:23 Clients Speak—The Good, The Great, and The Profitable
• 00:38:49 Why Podcasting Is the Gift That Keeps on Giving
• 00:41:27 The 3P Formula: Profits, Podcasts & Power Moves
• 00:49:43 Stop Splitting Your Focus—Make It Work Together
• 00:51:50 So You Want a Podcast? Start Here
• 00:55:42 Mic Drop—Now Go Do Something With This

Links and Resources:

• 7-Figure Leap: Secrets to Building Profitable Podcasts from the Ground Up with Hector Santiesteban
• Hector Santiesteban LinkedIn
• Hector Santiesteban Twitter

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