What if your next podcast interview wasn't just another conversation, but the moment your ideal clients start to trust, remember, and genuinely connect with you? Interview Valet Senior Client Account Manager Liz Brooks talks with host Tom Schwab to unpack the branding fundamentals every guest needs before hitting record.

Together, they explore why your brand is far more than your logo, color palette, or fonts. It's the promise you make, and the experience you consistently deliver across every touchpoint: podcasts, emails, websites, and conversations. Drawing from her experience leading hundreds of client campaigns, Liz breaks down how to define your voice attributes, build trust through consistency, and ensure your messaging sounds like you, not an intern, not AI, and definitely not a pushy salesperson.

Timestamps From This Episode:

[02:12] Intentionally defining a consistent brand voice across all communications.

[08:43] Storytelling and audience resonance for better results.

[12:11] Using disruptive statements to engage listeners and differentiate your brand.

[19:26] Authenticity in messaging that reflects a real person, not AI generic content.

[25:40] Crafting intentional sound bites to maximize impact and shareability.

Resources From This Episode:

InterviewValet.com/Liz

PodcastInterviewMarketing.com

If you're an author or aspire to become one, this episode is a masterclass in turning your words into long-term wealth. Award-winning screenwriter, film and television executive producer, and author Aurora Winter shares her wisdom that could save you years of frustration and put your book on the fast track to profitability.

Drawing from her experience writing ten books, ghostwriting for high-level leaders, and helping entrepreneurs craft seven-figure messages, Aurora explains why most authors undersell the true value of their books and how to fix it. She also reveals the simple storytelling strategies that make your book, and your interviews, memorable, magnetic, and marketable.

With host Tom Schwab, Aurora breaks down how podcast interviews can become the most powerful tool in your book-launch toolbox. Including how to use podcasts to build anticipation months before your release date, why appearing on shows early gives you a strategic edge, and how the best authors reverse-engineer their books into marketing funnels that generate authority, clients, and profits 24/7.

Timestamps From This Episode:

[03:07] Books as an appetizer to your business

[08:10] Podcasts as a bestseller strategy

[16:16] Books as authority builders and expertise signal

[19:25] Leveraging search engines and platforms

[23:29] AI vs human expertise in writing and pitching

Resources From This Episode:

SamePagePublishing.com

InterviewValet.com

Too many podcast guests treat podcast interview marketing like a 30-day challenge, expecting quick wins, instant leads, and viral results. Interview Valet's Chief Operating Officer, Jessica Morgan, and Tom Schwab pull back the curtain on what it really takes to turn podcast interviews into predictable, long-term results - revealing that the sprint mentality is what's holding you back.

They discuss the warning signs that you're stuck in sprint mode, the importance of consistency over intensity, and what the first 90 days of your podcast interview journey should actually look like. You'll also hear how to build a 12-month training plan that delivers measurable ROI and real-world examples of guests who went from frustration to momentum.

Timestamps From This Episode:

[04:13] Digital marketing platforms that create false expectations of instant results.

[12:45] How lack of commitment and conviction affects messaging and results.

[18:29] Defining brand and audience identity, ideal client profile, and relevant topics.

[22:17] Refining and niching down to target new audiences for continued growth.

[26:47] Following proven systems and processes is the key to success.

Resources From This Episode:

InterviewValet.com

PodcastInterviewMarketing.com

Most leaders think the work is done once they book the interview. But if you're just showing up and talking, you're leaving the real results on the table. Private media strategist to Fortune 500 CEOs and founder of Hidden Entrepreneur, Josh Cary, explains why podcast guesting isn't about filling airtime. Talking with host Tom Schwab, he shares how intentionally shaping your message, your presence, and your positioning will drive listeners to lean in, connect, and take action.

Josh reveals the common traps even smart, experienced executives fall into - from simply "telling their story," to showing up without a core message, to hoping the host's audience will magically convert. They outline how to approach interviews the way top leaders approach keynote stages: with clarity, confidence, and purpose.

Timestamps From This Episode:

[03:43] Defining success and the two camps of executives.

[08:55] Why appearances alone don't drive results.

[13:22] Quality over quantity – making each interview count.

[16:49] Attracting the right audience through authenticity.

[23:56] Developing clarity in branding and messaging.

Resources From This Episode:

LinkedIn.com/in/joshcaryco

JoshCary.com

InterviewValet.com

What happens when the godfather of category design returns with a bold new playbook for the post-AI world? Legendary thinker Christopher Lochhead joins us in this milestone 100th episode to explore the radical shift reshaping business, creativity, and marketing: the rise of the Creator Capitalist.

For seventy years, the "knowledge economy" rewarded people for what they knew. But in the age of AI, existing knowledge is free and ubiquitous. The winners will be those who create net new value. With host Tom Schwab, Lochhead reveals why applying knowledge is no longer enough, how creators are building entire economies around original ideas, and what it takes to design a category of one.

Timestamps From This Episode

[04:51] AI's impact on the rise of Creator Capitalists

[10:17] Evangelizing new ideas in a flattened world

[14:10] The $100 as a lightning strike

[20:41] Different vs. Better in category design

[29:03] The power of podcasting for category design

Resources From This Episode:

Lochhead.com

CategoryPirates.com

InterviewValet.com

If you're still marketing like it's the year 2000, this episode is your wake-up call. Host Tom Schwab sits down with Interview Valet's Marketing Manager, Tiffany Meenk, to unpack why the strategies that built brands in the early 2000s will bury them in 2025. Together, they explore what it means to market in a post-SEO, AI-accelerated world, one where trust trumps attention, and relationships outperform reach.

From the death of keywords and vanity metrics to the rise of trust-based, human-driven marketing, Tom and Tiffany reveal why your website traffic doesn't matter like it used to and how AI is now indexing and recommending podcast interviews as credible sources of expertise. You'll learn why long-form, human-created conversations (like podcasts) are becoming the new authority signals that both people and AI trust most.

Whether you're a coach, consultant, author, or B2B service professional trying to stay relevant, this episode challenges you to stop measuring outdated metrics and start focusing on authentic authority. Because in 2025 and beyond, it's not about being louder, it's about being trusted.

Timestamps From This Episode:

[02:25] Lessons learned from the dot-com boom

[06:09] Trust over attention is the new currency

[11:57] AI's impact on search and ranking

[18:58] Mass email & generic outreach is dead

[26:20] Optimizing for value and profits, not just leads

Resources From This Episode

InterviewValet.com/Tiffany

PodcastInterviewMarketing.com

How do you stand out as a trusted authority in an age where AI can generate anything, but not everything feels real? Drew McLellan, CEO of Agency Management Institute and host of Build a Better Agency, explores how AI is reshaping the way agencies attract and serve clients.

With over 500 podcast episodes and decades of experience coaching agency owners, Drew shares with host Tom Schwab why authentic human connection is still the ultimate competitive advantage. They discuss how podcasting builds trust faster than any algorithm, why being a calm, credible voice in the chaos makes you magnetic to your ideal clients, and how to lead with generosity and authority in a world full of noise.

If you're an agency owner, consultant, or service-based entrepreneur navigating the AI era, this episode is your roadmap to staying relevant and real. Discover why the future of marketing belongs to the guides, not the vendors.

Timestamps From This Episode

[03:40] Human connection as a competitive advantage

[10:45] Magnetic marketing, attracting ideal clients and repelling poor fits

[14:50] Credibility and trust are more important than ever in the AI era

[20:05] Podcasting as a service sampler to your expertise before hiring you

[26:15] Responsibility and trust in client relationships.

Resources From This Episode

AgencyManagementInstitute.com

InterviewValet.com

What if everything you've been taught about selling is wrong? The world's number one authority on trust-based selling, Ari Galper, challenges the traditional numbers game approach to sales. Talking with host Tom Schwab, he shares his belief that we're living in a trust recession, where prospects are skeptical, sales funnels are broken, and chasing leads only erodes credibility.

Together, they unpack why the old-school funnel fails and introduce a revolutionary alternative - The Sales Cylinder, a system built not on pressure or persuasion, but on diagnosis, respect, and authentic connection. You'll learn how to stop "following up" and start building trust like a doctor, turning conversations, especially podcast interviews, into powerful trust-building opportunities that attract, not chase, ideal clients.

If you're a coach, consultant, or service professional ready to sell without selling, this conversation will transform how you think about growth. Forget the funnel. It's time to build your cylinder.

Timestamps From This Episode:

[02:20] The trust recession explained

[08:03] the doctor-patient analogy, building trust and respect in sales

[12:48] By appointment only sales model to keep prospects engaged and filter real opportunities

[23:32] Dangers of giving advice too soon and staying at the surface-level

[27:59] Scaling trust-based selling with a team

Resources From This Episode:

TheTrustBook.com

AriGalper.com

InterviewValet.com

What if your most powerful asset as a consultant, coach, or professional service provider wasn't your expertise, credentials, or case studies - but your intuition? Samantha Hartley, of Enlightened Marketing, flips the script on how to stay indispensable in the age of AI during this conversation with host Tom Schwab.

Drawing from her popular newsletter, Samantha explains why gut instinct, discernment, and lived experience are the real differentiators that no algorithm can replicate. She and Tom discuss why intuition is often more valuable than data when making high-stakes decisions, how subtle red flags and gut feelings can shape better client relationships, and why consultants and coaches matter because of AI, not in spite of it. Samantha also warns of the dangers of outsourcing too much thinking to machines, reminding us that relying too heavily on AI can erode our ability to think critically and creatively.

Timestamps From This Episode:

[02:10] Defining the boundaries of AI, sentience, and the irreplaceable human qualities in consulting.

[09:56] Exploring how AI lacks evolutionary instincts, lived experience, and the risk of declining human critical thinking.

[17:41] Cautions against the business rush to adopt AI without a thoughtful strategy, risking costly mistakes.

[25:25] Exploring how AI is changing the meaning of work and which professions are most at risk.

Resources From This Episode:

SamanthaHartley.com

SamanthaHartley.com/6figureclients

InterviewValet.com

Tech pioneer, leadership coach, and host of the Pull The Chute podcast, Jeff Sesol, and host Tom Schwab talk about what happens when innovation moves faster than our ability to process it.

From building FreeDrive in the 90s, one of the earliest online file storage companies, to coaching leaders and hosting a top podcast, Jeff has seen firsthand how disruption reshapes the way we work and live. Together, they explore how AI is transforming productivity and relationships, why human thinking and empathy must stay at the center, and how leaders can "pull the chute" when the pressure is high, pausing to regain clarity and direction.

Timestamps From This Episode

[3:33] The double-edged sword of AI and human thinking

[12:33] Maintaining human agency in the age of AI

[17:44] Using AI for business analysis and the irreplaceable value of human conversation

[24:44] The power of explaining the "Why"

[26:46] Encouraging employee ownership and engagement

Resources From This Episode

PullTheChute.net

Linkedin.com/in/jeffsesol

InterviewValet.com