Hosted by our very own Dom Lisi and Julia Cherry, this podcast focuses on all things arts, advertising and culture. For our pilot episode we had the opportunity to sit down with CRUEL's co-founders Karl Bechmann and Schuyler Mota. Spanning from CRUEL's origins in Montreal to landing our first campaign, we delve deep into the experience of forming a creative agency. And of course - answer the age old question "What is CRUEL?"