James Carbary didn't invent podcasting, but he's been hosting and producing them since the dark days when the only people with podcasts were Bill Simmons, Marc Maron, Ira Glass, and a bunch of Breaking Bad fans. (FYI: in podcaster parlance this era is generally known as B.S. - Before Serial) 

Since then, James has founded a B2B (business-to-business) marketing company, executive produced 100s of podcasts that have been downloaded millions of times, written two books (one for grownups, one for kids), gotten married, and has somehow found time to continue recording 100s of hours of podcast content each year. He's also accomplished a neat trick that so many entrepreneurs miss: he's turned something he loves (podcasting) into a business and has managed to not start hating it in the process. 

We talk this week about how he's managed to pull that off. And also about how he connects his personal values to his professional life, the importance of "the Goober Ratio" at any networking event, and how he keeps his dream job from taking over the rest of his life. It's a podcast, with another podcaster, about his company that makes podcasts. Doesn't get much more meta than that. Give it a listen! And then get #backtowork.

• James on LinkedIn
• [email protected]
• Entrepreneurial Operating System
• Sweetfish Media
• Content Based Networking (James's book)