Spill The Matcha

The Point Card Cult: Why Japan is Obsessed with Cards ?


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Don’t let the title fool you—this might be our most high-stakes, adrenaline-pumping episode yet. This week on Spill the MatchaMisato and Cherine are diving into the obsessive, wallet-stretching, and strangely addictive world of Japanese Point Cards.

In the UK and Belgium, a loyalty card is just something taking up space in your wallet. But in Japan? It’s a way of life. From the iconic "Ponta" and "Rakuten" points to the specialized stamp cards at your local ramen shop, the girls discuss why Japan is so obsessed with the "Point-katsu" (Point Hunting) grind.


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