Influencers have changed the internet forever - can we trust them to do so for good?

Modern social media is awash with brand deals, collaborations, and audiences hanging on every word of these internet personalities. 

This week I’m joined by career marketeer Felina Tan to look back at how exactly we got here, and what the future holds for influencer marketing; who’ll police the bad apples, will the positive influencers win out, and what should platforms be doing to clamp down on misinformation and misleading content?

This episode of Disconnected covers:

• The birth of the influencer in 1760, and today’s evolution of influencers
• Shining examples of how influencers use their power for good
• Warning signs of online personalities abusing their influence
• What platforms can do to sway influencers’ behaviour

Felina Tan:
https://www.linkedin.com/in/felinagabrielletan/

Jag Sharma:
https://www.linkedin.com/in/jagsharma
https://www.instagram.com/jagsharma/

Links and references at: https://disconnectedpodcast.com/

Jag Sharma:
https://www.linkedin.com/in/jagsharma
https://www.instagram.com/jagsharma/

Jen Campbell:
https://www.linkedin.com/in/jennifer-m-campbell/

Jason Kapadia:
https://www.linkedin.com/in/jasonkapadia/
https://www.instagram.com/jasonkapadia/

Felina Tan:
https://www.linkedin.com/in/felinagabrielletan/