Join us for this episode of Discover Performance Weekly as we look at the intersection of Big Data analytics and persuasion, and what it tells us about the factors that really influence our opinions and attitudes.

Host Paul Muller (@xthestreams), VP of Strategic Marketing for HP Software, sits down with Betsy Sinclair, Associate Professor of Political Science at Washington University and author of The Social Citizen: Peer Networks and Political Behavior, to discuss how peer networks and personal opinions are related.