This summer in Sotogrande, Spain — one of the world capitals of polo — I witnessed how brands engineer desire without a single ad, hashtag, or ticket link.

The most talked-about spot at the Gold Cup wasn’t on the program, and you couldn’t find it online. From the outside? Just a plain white tent. From the inside? The only place everyone wanted to be.

In this episode of Amanda’s Playbook, I break down:

-How exclusivity fuels influence

-Why the best experiences aren’t advertised — they’re whispered about

-Multi-sensory branding that makes you remember a brand long after the event

Brands that master this don’t just get attention — they become unforgettable.

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