We dive into finding your North Star and uncover actionable insights for solopreneurs seeking true independence and massive value. We’re breaking down the essential difference between selling features vs. outcomes and the simple, powerful POOP framework to empower you to realize your self-worth and create a lifestyle business that supports your life. 

What You’ll Learn in This Episode:

• How lack of focus leads to mental burnout and constant "micro urgency" without context.

• The critical concept of selling the destination (the outcome) rather than the method of travel (the features or process).

• A comprehensive breakdown of the simple, action-oriented POOP framework: Positioning, Offer, Outreach, and Proof.

• Actionable steps to shift from trading time for money to realizing your professional worth and charging premium rates.

Episode Highlights:

Introduction: This topic matters because many professionals are stuck "literally spinning around trying to figure what where are we going"

Main Point #1: Define Your North Star and Sell the Outcome

Main Point #2: The POOP Framework for Independence

• P (Positioning)

• O (Offer)

• O (Outreach)

• P (Proof)

Main Point #3: Escaping the Freelancer Trap 

Real-Life Example: The importance of selling the outcome is perfectly illustrated by the difference between planning a vacation for kids.

About the Guest:

Moe Choice transforms ambitious solopreneurs from under six figures to $15k–$50k monthly without full-time hours.

After building 12 businesses across four continents and scaling two to successful exits, personal tragedy led him to completely rebuild his approach to business and life.

Then when COVID wiped him out, he pivoted online and rebuilt to six figures in just one year—this time prioritizing freedom over everything else.

Now an NLP Master and ICF-certified coach with 100+ five-star reviews, Moe shares his battle-tested strategies through The 216 Program, helping clients create high-profit, values-aligned businesses working only hours daily.

Email; LinkedIn; Podcast

Key Quotes from the Episode:

• "The patience comes from the northstar where you're going... And the the impatience comes from what can I do today, right?"

• "My business is here to support my life. not the other way around."

Recommended Resources from Shauna:

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About Shauna Van Mourik:

Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.

GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna 

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