Acquisitions Anonymous - #1 for business buying, selling and operating

The Porn Blocker App That Prints $100K a Year


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In this episode the hosts break down a one-year-old “digital wellness” SaaS porn-blocking app doing ~$100K in profit from a single YouTube video—and debate whether it’s worth $600K or just a $30K rebuild with better marketing.

Business Listing – https://flippa.com/12197961-1-porn-blocker-app-ios-windows-b2c-saas-196k-gross-161k-net-604-subs-10k-mrr-0-57-dispute-all-from-a-single-traffic-source-huge-untapped-growth

Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.

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In this episode, the hosts break down a fascinating SaaS listing sourced from the University of South Carolina’s entrepreneurship-through-acquisition class. The target? A one-year-old porn-blocking “digital wellness” app based in Michigan generating $180K in gross revenue, ~$8.8K in monthly recurring revenue, and an eye-popping 85% margin—all driven by a single YouTube video.

Key Highlights:
- $180K gross revenue, ~$8.8K MRR, ~85% margins, ~600 subscribers
- 100% of traffic from a single YouTube video (massive concentration risk)
- Asking 5.6x multiple despite minimal infrastructure and inconsistent listing details
- Easily replicable tech stack? Likely VPN-based content filtering
- Major upside via influencer/UGC marketing in health & wellness channels

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Acquisitions Anonymous - #1 for business buying, selling and operatingBy Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley