Most founders think they have a marketing problem. They don’t. They have a positioning problem and it’s quietly slowing every part of their business.

Brand News: Guess what brand paid $450 Million for Peanuts...

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In this episode of Brandy, Reilly Newman breaks down why positioning is the lifeblood of your business, not a marketing tactic. You’ll learn how perception shapes growth, why framing beats features, and how to identify the hidden gaps preventing customers from “getting it.”

Reilly also shares his Positioning Flywheel™, a proprietary framework that shows how brands build momentum through Association, Alignment, Fit, Perceived Affordance, and Kinship.

⁠> > See Positioning Flywheel diagram here⁠

If you’ve ever felt stuck, misunderstood, underpriced, or overlooked, this episode will show you the real reason why… and how to fix it.

Perfect for founders, marketers, and anyone responsible for guiding a brand’s direction.

Have a brand marketing question?

Reilly & Scott will answer it on the next episode!

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