With modern marketing campaigns being such a massive capital investment these days, I'm hearing a lot of my marketing friends use focus groups more & more.

Focus groups can obviously give a huge amount of value—you're speaking directly with your customer & gathering data in real time.

That said, there's a clear negative when going using focus groups, so I figured I'd go over some of those briefly in this episode.

Thank you for the listen...drop me a line on LinkedIn at www.linkedin.com/in/darrenmcabery and tell me what you thought of this episode!