Gavon introduces the new season, focused on cultural intelligence, exploring the implications of cultural saturation and the post-hype economy. He emphasizes the importance of understanding risk and opportunity in branding, moving beyond mere visibility to build lasting cultural relevance. The episode outlines the structure for the upcoming season, including discussions on the state of hype, the trust gap, and the concept of ritual brands.

Find TRH on Substack: https://righthype.substack.com/publish/home