Most people think the problem with their LinkedIn content is time — but the real issue is fear. In this solo episode, Bradley Jacobs breaks down why generic, AI-generated posts destroy trust with potential clients, and what to do instead. Using a real story from his time on the Uber launch team in Raleigh — a post that earned 700,000 impressions and 22 inbound leads — Bradley shows exactly what makes LinkedIn content actually work: firsthand experience, specific detail, and a narrative that only you could tell.

Bradley also walks through the framework behind effective LinkedIn positioning: defining your ideal customer, identifying their pain points, and building content pillars that make your presence consistent and credible over time. Whether you're a fractional executive, independent consultant, or B2B founder, this episode gives you a clear-eyed look at why your uniqueness is your biggest competitive advantage — and how to stop leaving it on the table.

Build your founder brand with Mylance: https://mylance.coConnect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/

00:00 Intro & Mylance overview01:10 The webinar that sparked this episode02:05 Why LinkedIn content feels cringy03:00 The Uber vs. Lyft Raleigh story05:10 What made the post go viral06:30 Wins, losses & why both build trust07:45 What destroys trust on LinkedIn08:30 Fear is the real barrier, not time09:45 Positioning & content pillars framework11:20 Marrying personal stories with professionalism12:40 The 22 inbound leads lesson13:30 Wrap-up & Mylance free version CTA