Over the past few years, not only has the importance of vehicle data increased rapidly but also the need to find ways to unlock its huge potential. OEMs and Tier1s are challenged to develop vehicles that are able to process exponentially increasing vehicle data and support secure edge-to-cloud communications while also enabling new vehicle experiences and services that can generate revenue and reduce costs. In this episode, Sam Abuelsamid, Principal Analyst with Guidehouse Insights, discusses the value of vehicle data with NXP's Global Marketing Director for Automotive Processing, Brian Carlson.

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