A baby-food pouch can say "no added sugar" and be telling the truth — while being a free-sugar food by the government's own definition. The words on the front answer an easier question than the one a parent is actually asking at the shelf.

In this episode, we debate: Do the wholesome words on baby-food packaging give parents meaningful safety information, or do they create a feeling of closure that substitutes for verification no one can actually perform?

We unpack 6 concepts you will need before reading the article: Question Substitution, Free Sugars vs "No Added Sugar", the Health Halo Effect, the Soil Inheritance Problem, the Missing Finished-Product Disclosure, and Two-Way Over-Reading.

Related episodes: The Detox Label, What the Box Won't Tell You About Your Teabag.

Topics: baby food safety, free sugars, food labelling, infant nutrition, heavy metals in food, health halo effect, consumer trust, SACN definition, pouch nutrition, parental decision-making

Read the full article: youreanatural.com/consumer-intelligence/the-pouch