In this episode of What the Frac? Live, we dive deep into the world of financial leadership with John Frank, founder and CEO of Third Road Management, one of the earliest champions of the fractional CFO model.

With over a decade of experience in strategic finance, John breaks down:

• The real difference between accountants, controllers, and CFOs

• How fractional leadership can revolutionize small and mid-sized businesses

• Why not all revenue is good revenue—and what metrics truly matter

• Budgeting vs. forecasting vs. cash flow—and how to use all three

• How to prepare your business for scaling, funding, and long-term sustainability

• What to expect (and not expect) from a true fractional CFO

This episode is packed with insights for entrepreneurs, founders, and growing teams looking to improve their financial literacy, align strategy with operations, and finally understand where the money’s going.

If you’ve ever felt anxious about your numbers or unsure how to confidently plan ahead—this is the episode you need to hear.

#FractionalCFO #BusinessFinance #CashFlowStrategy #FinancialPlanning #SmallBusinessTips #Entrepreneurship #FractionalExecutives #BusinessGrowth #StartupLeadership #Profitability #Budgeting #Forecasting #WhatTheFracLive #ThirdRoadManagement #KPIs