I’m sharing a conversation I had recently on the Dollars & Dumbbells podcast with my friend Justin Green. We talk about the power of a good name, creating constraints, being both the visionary & the integrator, & more!

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About the Show

Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode.

About Functional Branding

Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here.

About Patrick Cummings

Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.