Stories are always a powerful tool to guide, inspire and communicate what is often intangible. We've found so much value in storytelling throughout the business-building journey. Whether it is sharing the dream or pricing for customers this often subtle art can be the difference between good and great!

(00:00) Introduction

(03:38) What is a Story?

(05:22) What a Story is Not...

(10:17) Our Fave Simple Story examples - Nike, KQ, Mimi ni Member

(17:02) Why do Simple Stories Matter? (4 reasons)

(33:19) Crafting your Simple Story