In this episode of "It's the Bottom Line That Matters," hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass delve into the world of customer complaints and how businesses can effectively address them. They discuss the importance of structuring customer service in a way that demonstrates genuine care for customers and offer insights into creating a process for responding to inbound issues. The hosts also explore the balance between self-service tools and personalized assistance, emphasizing the need to allocate resources to customer service despite common misconceptions during downturns. You will gain valuable tips on triaging complaints, acknowledging customer frustration, and providing meaningful solutions to enhance customer satisfaction.